New In

Step into the season of blooms with our Petal Play Midi Dress in Pink. Designed for sunlit garden gatherings and summer soirées. this floral midi dress captures the essence of effortless elegance. The contour cup bra-style bodice offers a flattering fit. accentuating your silhouette...

Length from bust to hem of size S: 65cm. Chest 39cm. Waist 36cm. across front only of size S.  Mini dress. Lined. Model is a standard XS and is wearing size XS. True to size. Non-stretch. Flared skirt. Frill detail. Zipper. Dry clean only....

Compliments and kisses are in store when you slip on the Dearmollys Perfected Sweetness Navy Polka Dot Pleated Tiered Lace-Up Mini Dress! Airy woven chiffon (with a timeless polka dot print) shapes this sweet dress that has a sleeveless bodice with a straight neckline....

This romantic dress is giving us all the feels. Featuring lightweight. silky fabric that skims your body. super cute tie-detail bust and adjustable straps. Team it with tan sandals for a casual look or dress it up with heels and gold hoops. It's the...

This romantic dress is giving us all the feels. Featuring lightweight. silky fabric that skims your body. super cute tie-detail bust and adjustable straps. Team it with tan sandals for a casual look or dress it up with heels and gold hoops. It's the...

Yellow Sequin Mini DressHow to style:This gorgeous yellow dress is perfect for drinks with the girls or your next night out! Shimmer and shine. pair with dainty gold and strappy and you will be ready to dance the night away!Features: Light weight material Sequin...

Silver Sequin Mini Party DressHow To Style:Get ready to sparkle and shine in our stunning Penny Lane Mini Dress! Perfect for your next or event. this dress is sure to have all eyes on you. Pair with nude and a matching clutch for a...

Purple Sequin Mini DressHow to style:The perfect piece for your wardrobe this season! Style our 'Penny Lane' for your next festival event! Pair with and accessorise with a and gold accessories! Features: Mini length Sequin outer Invisible side zip (left) Adjustable tie-up straps Lined...

Light Pink Sequin Mini DressHow to style:Look gorgeous in glitter with our Penny Lane sequin ! Style it with nude . delicate gold . and a shoulder bag for a stunning look at your next party or night out.Features: Sequin material Non-stretch material Fully...

Pink maxi dress V-neckline Lined Ruffle inserts Lace fabric Front split Cut-out waist Zipper in back Fabric has some stretch You'll look like an angel in our Pearl dress. Featuring an ah-mazing lace overlay and romantic ruffle shoulders. Perfect for a special occasion. all...

Mini dress Jacquard fabric Lined Crisscross back Mesh in hem for volume Side zipper Turn heads in our stunning Party Fever mini dress. We are in love with its gorgeous jacquard fabric and crisscross back detail. Perfect for a birthday dinner or wedding. Team...

Make a stunning entrance in our Party Favour Maxi Dress in White. a glamorous ensemble destined to turn heads at rooftop soirées or elegant garden parties. Elevate with gold adornments and white strap heels.  Maxi dress. true to size Elasticated shoulder straps  Wave trim...

Cozy and cute in the Parson Pullover. Designed from an ultra-soft cashmere wool blend. this pretty knit features an easy crewneck body and sheer. lace heart insets thoughtfully placed all over the front. the back. and the sleeves.  90% wool. 10% cashmere  Crewneck

Paradise Puff Sleeve White Dress This super is a head turner! Wear it with sandals and a on a summer day. or with sneakers on your next lunch date! Ruched detail at the top Lined Puff short sleeves Square or off the shoulder neckline A...

Maxi dress Full lined V-neck Button closure in front Shirred at back You'll feel like packing your bags and escaping for the weekend in our super cute Paradise Found maxi dress. It features billowy. batwing sleeves and a button-up front and will look amazing...

Easy and chic in everyone’s favorite Palo Pullover. This soft fleece features a pretty American flag applique embroidered on the front using a custom. floral printed cotton fabric. Throw over a Ruffle Mini or your favorite vintage jeans for a laid-back look.

Navy lace overlay dress Maxi length Partially lined Adjustable cami straps Removable waist tie Godet detail in skirt Invisible back zipper Make a statement in our gorgeous Palm Springs dress. Featuring the prettiest lace overlay with circle trim detail throughout and an A-line skirt...

Softly striking. The SHAY Lace Ruffle Knit Midi Dress is a delicate fusion of femininity and modern elegance. Crafted from a soft ribbed knit. this dress features a classic round neckline and a flattering midi length for effortless sophistication. Lace ruffle straps and a...

Style Notes Fully lined Built in short lining Fabric + Care Crafted in 65% polyester. 25% rayon. 10% wool Lining is made of 100% cotton Contrast is made of 100% polyester Dry clean only

55% Linen. 45% Cotton Made in China Model is 5'10" wearing size S Style No. S-PF25-5066-17 About SER.O.YA Established in 2020. SER.O.YA is a New York-based ready-to-wear label founded with the intention to upgrade and refine your wardrobe. With a focus on crafting effortlessly...